Details, particulars, & my résumé
Hi, my name's Paul Van Tuyl. In case you're wondering, it's pronounced Van Tile. I'm a huge nerd who loves designing applications (mobile or SaaS). A few fun facts:
- My wife and I are all about foster ♥
- Currently, we have 4 kids
- We have two large-ish chihuahuas
- I work full-time as the Emotional Design Lead at Tallwave in Scottsdale, AZ
- My daughter and I are currently ranked as Green Belts in Tae Kwon Do
My personal mission statement
My professional goal is to use my curiosity, love for design, and craftsmanship to create products, processes, and objects that improve quality of life for human beings.
I've been working as a designer full time since 2006. While my education was in graphic design, the majority of my experience has been in digital formats. I fell in love with the web while in school, and come from the era where you had to be able to both design and develop your work.
I believe that design isn't merely appearance; it's the combination of form and function working in unison with the goal of creating a positive emotional experience.
Emotional Design Lead
January, 2015 – Present
At Tallwave, I'm designing products so they have an emotional appeal – necessary for product market fit and as a business requirement. Responsibilities include User Experience, Interaction, Customer Experience, and User Interface design, and leading designers and teams in those efforts. I also direct and create frameworks and methodologies for accomplishing design goals. Occasionally, I get to help out with front-end development ♥.
Other positions held: Sr. Product Designer
Sr. Product Designer
September, 2013 – December, 2014
At 29th Drive, we primarily worked as a botique UX Design firm. Team members had to be cross-disciplinary; my responsibilies included UX Design, UI Design, Front End Development, Brand Design, and Email Design.
Other positions held: Product Designer & Front End Developer
iDC Photo Video
January, 2004 – April, 2013
Job responsibilities: Website design, development, management, and content creation; Inventory Control System management and integration with website; page layout, illustration, photo retouching, product photography, video editing, motion graphics, and video EFX. Phone, email, technical, and sales support for products sold through the company website. Worked directly under Bruce Dorn, DGA.
Adjunct Faculty Instructor
February, 2009 – April, 2009
As an instructor for Magazine Production, I worked with students on the yearly publication of Threshold Magazine as a joint project with students from the Graphic Design II class. Threshold was a yearly publication from Yavapai College which showcased student writing and artwork.
Some of the customers I've had the great opportunity to work with throughout my career include ASU, AppointmentPlus, Canon USA, CBANC, Cybersponse, Full Contour, General Mills, Gibson Dunn, Isagenix, author John Dickerson, Minitab, PayPal, Picmonic, and Western Digital.
- Phoenix Design Week, 2015
Co-presenter for a Startups track workshop, 5 Product & Business Design Secrets for Designers with Great Ideas
- UX Week, 2014
San Francisco, CA
Co-presenter for a UX Week Workshop, Design Studios & Pen Sketching for Makers of Apps & Websites
- AMA Spectrum Award
- I led the efforts to create a new logo for AppointmentPlus while working at Tallwave. The logo won an AMA Spectrum Award for Brand Identity in 2016.
- Associate of Applied Science in Graphic Design
Graduated with honors ＼(＾O＾)／
While you're here, take a look at some things I've made. Or, if you are really curious, you can learn more about my family name on Wikipedia. One of our dogs, Otto, is named after a pirate in my family.