All of Most of the deets.
Hi, my name's Paul Van Tuyl. In case you're wondering, it's pronounced Van Tile. I'm a huge nerd who loves designing applications (mobile or SaaS). A few fun facts:
- My wife and I have kids, and try and help kids in the foster care system
- We have two large-ish chihuahuas (they're like giant squirrels)
- I work full-time as a Principal Product Designer at Keap in Chandler, AZ
- I'm a gamer, but a lame console gamer. Catch me on my XBone
My personal mission statement
My professional goal is to use my curiosity, love for design, and craftsmanship to create products, processes, and objects that improve quality of life for human beings.
I've been working as a designer full time since 2006. While my education was in graphic design for print, the majority of my experience has been in digital formats. I fell in love with the web while in school, and come from the era (and a place) where you had to be able to both design and develop your work.
I think that design isn't just how things look. It's how it works, looks, and makes you feel.
Principal Product Designer
July 2018 – Present
As a Principal Designer at Keap, I help lead design solutioning/sprints and work with PMs, Engineers, and other designers to concept and develop end-to-end desktop and mobile-responsive experiences that deliver on customer and business outcomes; validate design using customer research and leverage analytics to make data-informed decisions; and work to champion and improve our design system while inspiring and mentoring other designers.
Design Team Lead
January, 2015 – July, 2018
As a Design Team Lead at Tallwave, I helped guide efforts to implement design thinking as we created business solutions and opportunities – through well-crafted experiences, products, and services – for Tallwave's clients. I worked directly with clients to help define strategy and requirements for projects and direct team members how to execute against specific business outcomes effectively and efficiently.
Within the Design Team at Tallwave, my role extended into several areas. Repeatable and effective design process is important at Tallwave, so I worked on ways that we could improve our workflows, methods, and production pipelines. Design Team Leads were also responsible for reviewing work and providing feedback, mentoring team members, scoping projects, and trying to unlock creative potential.
Other positions held: Emotional Design Lead, Sr. Product Designer
Sr. Product Designer
September, 2013 – December, 2014
At 29th Drive, we primarily worked as a botique UX Design firm. Team members had to be cross-disciplinary; my responsibilies included UX Design, UI Design, Front End Development, Brand Design, and Email Design.
Other positions held: Product Designer & Front End Developer
iDC Photo Video
January, 2004 – April, 2013
Job responsibilities: Website design, development, management, and content creation; Inventory Control System management and integration with website; page layout, illustration, photo retouching, product photography, video editing, motion graphics, and video EFX. Phone, email, technical, and sales support for products sold through the company website. Worked directly under Bruce Dorn, DGA, and Maura Dutra.
Adjunct Faculty Instructor
February, 2009 – April, 2009
As an instructor for Magazine Production, I worked with students on the yearly publication of Threshold Magazine as a joint project with students from the Graphic Design II class. Threshold was a yearly publication from Yavapai College which showcased student writing and artwork.
Some of the customers I've had the great opportunity to work with throughout my career include ASU, American Express, AppointmentPlus, Canon USA, CBANC, Cybersponse, Full Contour, General Mills, Gibson Dunn, Isagenix, author John Dickerson, Minitab, PayPal, Picmonic, Weave, and Western Digital.
- Phoenix Design Week, 2017
Presenter for a Uxer Experience Breakout Session, Design consistency, craft, efficiency, and cat memes
- Phoenix Design Week, 2015
Co-presenter for a Startups track workshop, 5 Product & Business Design Secrets for Designers with Great Ideas
- UX Week, 2014
San Francisco, CA
Co-presenter for a UX Week Workshop, Design Studios & Pen Sketching for Makers of Apps & Websites
- AMA Spectrum Award
- I led the efforts to create a new logo for AppointmentPlus while working at Tallwave. The logo won an AMA Spectrum Award for Brand Identity in 2016.
- Associate of Applied Science in Graphic Design
Graduated with honors ＼(＾O＾)／
While you're here, take a look at some things I've made. Or, if you are really curious, you can learn more about my family name on Wikipedia. One of our dogs, Otto, is named after a pirate in my family.