All of Most of the deets.

Hi, I'm Paul Van Tuyl. In case you're wondering, my name is pronounced Van Tile. I'm a huge nerd who loves designing applications (mobile or SaaS). A few fun facts:

  • My wife and I have kids, and we try to help kids in the foster care system.
  • I'm more of a dog person, but let's be honest. Cats are really funny.
  • I work full-time as a Principal Product Designer at Keap in Chandler, AZ.
  • I'm a gamer, but a lame console gamer. Catch me on my XBone

My personal mission statement

My professional goal is to use my curiosity, love for design, and craftsmanship to create products, processes, and objects that improve quality of life for human beings.


I've been working as a designer full time since 2006. While my education was in graphic design for print, the majority of my experience has been in digital formats. I fell in love with the web while in school, and come from the era (and a place) where you had to be able to both design and develop your work.

I think that design isn't just how things look. It's how it works, looks, and makes you feel.


Principal Product Designer

Chandler, AZ
July 2018 – Present

As a Principal Product Designer at Keap, I help lead design solution sprints and work with PMs, Researchers, Engineers, and other Designers to concept and develop end-to-end desktop and mobile-responsive experiences that deliver on customer and business outcomes. As a team, we validate design using customer research and leverage analytics to make data-informed decisions. I also work to champion and improve our design system while inspiring and mentoring other designers.

Design Team Lead

Scottsdale, AZ
January, 2015 – July, 2018

As a Design Team Lead at Tallwave, I helped guide efforts to implement design thinking as we created business solutions and opportunities – through well-crafted experiences, products, and services – for Tallwave's clients. I worked directly with clients to help define strategy and requirements for projects and direct team members how to execute against specific business outcomes effectively and efficiently.

Within the Design Team at Tallwave, my role extended into several areas. Repeatable and effective design process is important at Tallwave, so I worked on ways that we could improve our workflows, methods, and production pipelines. Design Team Leads were also responsible for reviewing work and providing feedback, mentoring team members, scoping projects, and trying to unlock creative potential.
Other positions held: Emotional Design Lead, Sr. Product Designer

Sr. Product Designer
29th Drive

Scottsdale, AZ
September, 2013 – December, 2014

At 29th Drive, we primarily worked as a boutique UX Design firm. Team members had to be cross-disciplinary; my responsibilities included UX Design, UI Design, Front End Development, Brand Design, and Email Design.
Other positions held: Product Designer & Front End Developer

iDC Photo Video

Prescott, AZ
January, 2004 – April, 2013

Job responsibilities: Website design, development, management, and content creation; Inventory Control System management and integration with website; page layout, illustration, photo retouching, product photography, video editing, motion graphics, and video EFX. Phone, email, technical, and sales support for products sold through the company website. Worked directly under Bruce Dorn, DGA, and Maura Dutra.

Adjunct Faculty Instructor
Yavapai College

Prescott, AZ
February, 2009 – April, 2009

As an instructor for Magazine Production, I worked with students on the yearly publication of Threshold Magazine as a joint project with students from the Graphic Design II class. Threshold was a yearly publication from Yavapai College which showcased student writing and artwork.

Amazing customers

Some of the customers I've had the great opportunity to work with throughout my career include ASU, American Express, AppointmentPlus, Canon USA, CBANC, Cybersponse, Full Contour, General Mills, Gibson Dunn, Isagenix, author John Dickerson, Minitab, PayPal, Picmonic, Weave, and Western Digital.

Speaking engagements

Phoenix Design Week, 2017
Phoenix, AZ
Presenter for a User Experience Breakout Session, Design consistency, craft, efficiency, and cat memes
Phoenix Design Week, 2015
Phoenix, AZ
Co-presenter for a Startups track workshop, 5 Product & Business Design Secrets for Designers with Great Ideas
UX Week, 2014
San Francisco, CA
Co-presenter for a UX Week Workshop, Design Studios & Pen Sketching for Makers of Apps & Websites


Remote Work Certification
March, 2021

Associate of Applied Science in Graphic Design
Yavapai College
May, 2006
Graduated with honors